Starting with the Summer Split, fans watching official League of Legends esports broadcasts will start to see more esports branding directly on the Rift. In the future, you can expect to see leagues begin to experiment with unique approaches that will more deeply integrate our partners to engage local and regional fan bases.
This is the first digital product we’re announcing ahead of the Summer Split that’s designed to build a richer viewing experience around esports. Our aspiration is to create an environment that exudes the energy found in traditional sports, and we’ll continue to work towards that goal. While these banners will be visible to those watching online, pros will continue to see the standard Summoner’s Rift model while playing their official matches. This will ensure that a new visual model won’t impact their ability to practice and compete on an identical Rift.
We see this as an important next step to help our leagues and teams reach their next stage of growth. Summoner’s Rift Arena Banners, along with products like Pro View and Watch Missions, allow us to build experiences that integrate with the core League of Legends game to give players and viewers more ways to engage with the sport. You can look forward to additional products ahead of the Summer Split that will continue to build the digital experience for fans watching at home!
